Mission & Purpose
Our mission is to serve individuals and families navigating the challenges of end-of-life transitions and grief. By offering accessible grief coaching, free grief support groups, end-of-life support services, and community education, we aim to promote healing, reduce barriers to care, and provide tools for resilience and understanding.
Our purpose is to:
- Support organizations to offer a variety of grief support to individuals and families, prioritizing those with financial need, to ensure accessibility for all.
- Support end-of-life support services that address the emotional, physical, and spiritual needs of individuals and families during life’s final transitions.
- Help foster community healing by creating safe, inclusive spaces for grief support groups that are free to participants.
- Facilitate educational programs and resources on grief, loss, and end-of-life planning to raise awareness, reduce stigma, and build resisilience across the community.
Board of Directors & Executive Director
Adam Kirtley
President
Adam received his Bachelor of Arts degree in Religion from Wabash College, and earned a Master of Divinity degree from Emory University. In addition to being an ordained minister, Adam is a guitarist and singer in the bluegrass band, Rogue Lobster. He has also sat on a number of nonprofit boards and held officer positions, particularly with organizations that serve underserved populations, reflecting his deep commitment to social justice and community engagement. Adam currently works at Baker Boyer Bank.
Sonja Gooding
Treasurer
Sonja is a certified public accountant and the Financial Controller for Bionic Wines, where she brings financial expertise and a love for the wine industry together. She earned her Bachelor of Business Administration from Walla Walla University. In addition to her professional role, Sonja has generously volunteered her time with a variety of community organizations, including youth exchange programs and hospice care. She is also a wife and mother of two, and enjoys good food, good wine, traveling, and staying engaged in her community.
Brad McMasters
Secretary/Director
Brad is the founder and executive director, bringing experience as an educator, hospice professional, and nonprofit fundraiser. He is a certified grief educator and coach, committed to helping individuals navigate loss with compassion and support. Raised in a low-income, rural community, Brad is especially passionate about creating financially accessible services for underserved populations. Since 2002, he has held leadership roles on nonprofit boards and has worked in the nonprofit sector since 2012.
Matt Johnson
Board Member
Matt is an attorney and partner at Gravis Law, PLLC. A graduate of Washington State University and the Gonzaga University School of Law, he leads Gravis Law’s estate planning, probate, and estate administration group. Raised in Walla Walla, he is a resident of Dayton, WA and enjoys spending time with his family, skiing, motorcycle riding, fishing, golfing, hunting and more. He also volunteers in order to invest in his local community.
Newsletters
- April 2025
Annual Reports
- Not yet published
In the Media
- Awaiting media recognition
Blue Mountain Grief & Loss Foundation 